Digital Marketing Specialist (225-829)

As a Digital Marketing Specialist, you will play a crucial role in shaping the online presence and brand reputation of our company. You will be responsible for creating and managing impactful digital marketing campaigns across various platforms to drive traffic, engagement, and lead conversion. This position requires a strategic thinker who can harness the power of digital channels to enhance visibility and generate growth. You will work collaboratively with different teams, analyze data to inform strategies, and ensure the delivery of effective messaging. This role demands a deep understanding of digital marketing trends, SEO principles, social media dynamics, and the ability to adapt leverages to achieve business objectives. Your passion for digital innovation and enthusiasm for staying abreast of the latest industry trends will be essential as you strive to create memorable brand interactions and customer experiences.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels.
• Coordinate with graphic designers to create engaging visual content for campaigns.
• Conduct keyword research to optimize website content and enhance SEO performance.
• Manage and optimize social media profiles to increase brand awareness and engagement.
• Utilize analytics tools to monitor, evaluate, and report on campaign performance.
• Create and execute email marketing campaigns to nurture and convert leads.
• Collaborate with the content team to produce high-quality, relevant blog posts.
• Oversee paid advertising campaigns, including social media ads and PPC strategies.
• Analyze customer insights to adjust strategies for continuous improvement.
• Stay updated on digital marketing trends and recommend new technologies or platforms.
• Liaise with external vendors to execute marketing initiatives effectively and on budget.
• Develop and monitor ROI metrics related to digital marketing efforts and campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field required.
• Proven experience in digital marketing management or a similar role essential.
• Strong knowledge of SEO, SEM, and social media advertising platforms.
• Proficiency in using analytics tools such as Google Analytics or Adobe Analytics.
• Excellent written and verbal communication skills are a must-have.
• Ability to manage multiple projects simultaneously while meeting deadlines consistently.
• Creative thinker with a passion for new technology and problem-solving skills.