Digital Marketing Specialist 05J26

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role is crucial in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The Digital Marketing Specialist will use various techniques including paid advertising, content marketing, and social media to achieve our marketing goals. If you are a digital savvy individual with a creative flair and a passion for digital marketing, we would love to meet you.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Create and update engaging content for websites, blogs, and social media platforms.
• Design, build and maintain social media presence across all digital channels.
• Plan and execute all digital marketing campaigns including SEO/SEM, email and social media.
• Monitor and analyze the performance of digital marketing efforts using various tools.
• Manage budgets for digital marketing campaigns and optimize spend based on performance.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Research and evaluate the latest trends and techniques in digital marketing.
• Identify conversion points and optimize user funnels for better engagement.
• Maintain consistent brand messaging across all online platforms and search engines.
• Generate and present analytical insights and reports to guide marketing strategies.
• Build and manage relationships with external agencies and vendors for digital marketing success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 2 years of experience in digital marketing or a similar role.
• Proven experience with PPC campaigns, SEO/SEM, and digital analytics tools.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Experience creating and optimizing landing pages and user funnels.
• Excellent communication skills and ability to collaborate with multiple departments.
• Ability to analyze data and present actionable insights for marketing strategies.