Digital Marketing Associate (225-808)

We are seeking a highly motivated and innovative Digital Marketing Associate to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and will play a crucial role in driving our brand awareness and online presence. As a Digital Marketing Associate, you will support the development and execution of digital marketing strategies across various platforms. You must be comfortable in leveraging various technologies and analytics to understand and optimize marketing activities. The successful candidate will utilize a strong mix of creativity, analytical skills, and strategic thinking to enhance our online visibility and customer engagement. If you are ready for a challenging but rewarding opportunity, we'd like to meet you.

Responsibilities

• Develop and implement digital marketing strategies to meet brand and revenue goals.
• Manage and optimize online content across company websites and social media platforms.
• Collaborate with the team to create compelling and engaging content for campaigns.
• Analyze digital data to draw key recommendations around website optimization.
• Oversee and manage all contests, giveaways, and other digital projects.
• Identify trends and insights to optimize spend and performance of digital campaigns.
• Conduct competitive research and analyze benchmarking data to inform strategy adjustments.
• Support email marketing initiatives to increase customer engagement and retention.
• Assist in the development and execution of SEO and SEM strategies.
• Report on the performance of digital campaigns and assess against goals.
• Coordinate with designers and developers to ensure successful web launch initiatives.
• Ensure alignment across digital channels for consistent and integrated marketing messages.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• At least 1-2 years of experience in digital marketing or related role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in web analytics tools and ability to interpret marketing data.
• Experience with social media platforms and their respective marketing tools.
• Excellent creative thinking skills and a detail-oriented mindset.
• Strong communication skills, both written and verbal, are essential.
• Ability to work collaboratively in a team environment and multitask effectively.