Business Analyst – Marketing Analytics 27J25

We are seeking a driven and detail-oriented Business Analyst specializing in Marketing Analytics to join our dynamic team. In this role, you will analyze market trends, derive meaningful insights, and drive strategic business decisions through data intelligence. Utilizing your analytical expertise, you will scrutinize marketing campaigns and customer data to optimize performance and maximize return on investment (ROI). You will work collaboratively with marketing teams to deliver data-driven solutions that lead to informed decision-making and enhance overall campaign effectiveness. If you are passionate about data and marketing strategies and thrive in a fast-paced environment, we encourage you to apply.

Responsibilities

• Analyze and interpret complex data to identify marketing trends and patterns.
• Collaborate with marketing teams to develop data-driven marketing strategies.
• Monitor and report on key performance indicators (KPIs) for various marketing campaigns.
• Utilize data visualization tools to present findings to stakeholders in a clear manner.
• Conduct market research to understand customer needs and competitive landscape.
• Develop predictive models to forecast marketing campaign performance and ROI.
• Identify opportunities for process improvement and automation within marketing analytics.
• Prepare comprehensive reports of analysis findings and recommendations for senior management.
• Maintain databases and ensure data integrity and accuracy for marketing purposes.
• Work closely with IT and data engineering teams to prioritize marketing data needs.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, or a related field is required.
• Minimum of 3 years experience in marketing analytics or related field is necessary.
• Proficiency in data analysis tools such as Excel, SQL, or Python is essential.
• Experience with data visualization tools like Tableau, Power BI, or similar preferred.
• Strong analytical and problem-solving skills to derive actionable insights from data.
• Excellent communication skills to convey complex data insights clearly to stakeholders.
• Ability to work collaboratively in a team environment across various functions.