Marketing Officer (225-904)

The Marketing Officer plays a pivotal role in the strategic planning and execution of marketing activities that drive brand engagement, customer acquisition, and revenue growth for the organization. This position requires a dynamic individual who is well-versed in creating innovative marketing campaigns and has a deep understanding of market trends and consumer behavior. The Marketing Officer will collaborate closely with cross-functional teams, including sales, product development, and design, to align marketing strategies with business objectives. The ideal candidate is creative, analytical, and has excellent communication skills to effectively promote the company's products and services. They will also be responsible for studying and analyzing market trends, identifying target audiences, and evaluating the performance of marketing efforts to suggest improvements.

Responsibilities

• Develop and implement comprehensive marketing plans to enhance brand visibility.
• Manage and coordinate all marketing activities and campaigns across various channels.
• Collaborate with sales teams to design and provide support for lead generation strategies.
• Conduct thorough market research to identify trends and new opportunities.
• Analyze consumer behavior and adjust marketing campaigns according to data analytics.
• Coordinate with external agencies for the design and execution of promotional materials.
• Oversee the development of digital marketing content and strategies.
• Track and evaluate the effectiveness of marketing campaigns against key performance indicators.
• Prepare and present reports on marketing activities to management.
• Maintain updated records of marketing metrics and data analytics tools.
• Assist in planning and executing corporate events and product launches.
• Stay updated with latest marketing trends to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Proven experience in a marketing role with strong project management skills.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills are required.
• Proficient in using marketing software and analytics tools, such as Google Analytics.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Experience in analyzing market trends and customer needs to maximize marketing effectiveness.