SEO Specialist (225-907)

We are seeking an experienced and dynamic SEO Specialist to join our digital marketing team. The ideal candidate will have a strong understanding of current SEO strategies, tools, and techniques. This role will involve analyzing, reviewing, and implementing strategies that optimize the company's online presence and rankings in search engine results. The SEO Specialist will work closely with content creators, web developers, and marketing professionals to ensure all our digital platforms operate at maximum efficiency and effectiveness. If you are passionate about search engine optimization, have a strategic mindset, and are eager to make a tangible impact on our brand's visibility, we’d love to hear from you.

Responsibilities

• Develop and implement a comprehensive SEO strategy for the organization.
• Conduct regular keyword research to guide content teams and marketing initiatives.
• Perform ongoing website audits to identify areas for improvement in SEO performance.
• Monitor and analyze site analytics to understand user behavior and optimize accordingly.
• Create high-quality SEO-friendly content in collaboration with the content team.
• Utilize tools such as Google Analytics and Google Search Console for performance reporting.
• Stay up to date with latest SEO trends, algorithm changes, and best practices.
• Coordinate with web developers to ensure technical SEO best practices are appropriately implemented.
• Increase website traffic through smart SEO strategies, link building, and outreach efforts.
• Provide SEO training to internal teams as needed, promoting awareness and understanding.
• Manage and optimize off-page activities, including link-building and social media engagement.
• Prepare monthly SEO performance and strategy reports for management and stakeholders.

Requirements

• Proven experience as an SEO Specialist or similar role with successful track record.
• In-depth knowledge of search engine algorithms, ranking tactics, and related tools.
• Proficiency in web analytics and SEO tools such as Google Analytics, SEMrush, etc.
• Strong understanding of HTML, CSS, and comfortable working with CMS platforms.
• Excellent analytical, problem-solving, and communication skills, both written and verbal.
• Ability to manage multiple projects and meet tight deadlines efficiently.
• Bachelor’s degree in Marketing, Computer Science, or a related field preferred.