Visual Merchandiser (225-811)

A Visual Merchandiser is a creative professional responsible for developing and implementing visually appealing displays to enhance the customer's shopping experience and promote sales. Working closely with marketing and retail teams, the Visual Merchandiser utilizes a strong sense of design and branding to generate engaging store layouts, window displays, and in-store presentations. Their role is essential in communicating the brand identity and atmosphere through visual cues, ensuring that products are displayed in an aesthetically pleasing manner that maximizes potential sales. The Visual Merchandiser must possess strong organizational skills, an eye for detail, and the ability to adapt designs to meet store-specific constraints and regional preferences.

Responsibilities

• Design eye-catching store layouts to enhance the customer's shopping experience.
• Create and implement engaging window displays that attract potential customers.
• Coordinate with the retail team to ensure designs are aligned with marketing strategies.
• Analyze sales data to adjust displays and layouts for optimized sales performance.
• Develop seasonal display themes and organize promotional materials accordingly.
• Stay up-to-date with industry trends to bring innovative ideas to visual merchandising.
• Maintain and order display materials within allocated budgets efficiently.
• Collaborate with store management to apply visual standards suited to specific locations.
• Train in-store staff on maintaining visual standards and updating displays periodically.
• Visit stores regularly to ensure visual displays are up-to-date and visually appealing.
• Work closely with marketing teams to align visual merchandising with campaign objectives.
• Prepare visual merchandising guidelines that reflect the brand's style and objectives.

Requirements

• Bachelor’s degree in visual merchandising, fashion merchandising, or related field.
• Proven experience as a visual merchandiser or similar creative role in retail.
• Strong aesthetic skills with the ability to create visually appealing designs.
• Excellent communication skills for collaborating with different departments effectively.
• Ability to analyze sales data to make informed merchandising decisions.
• Proficiency in design software and visualization tools is highly desirable.
• Flexibility to travel as required for updating store displays across various locations.