SEO Analyst | Freelance (Work From Home - Kerala) (225-829)

We are seeking a highly skilled and motivated SEO Analyst to join our team on a freelance basis. This position is perfectly suited for someone looking to work from home, especially those residing in Kerala. The ideal candidate will have a strong background in search engine optimization strategies and must be capable of staying abreast with the latest trends and algorithm updates. As an SEO Analyst, you will be responsible for analyzing, reviewing, directing changes and optimizing our web pages to improve the website's visibility on all major search engines. You should be proactive, detail-oriented, and capable of working independently while possessing strong communication skills. Your primary goal will be to increase organic traffic and enhance search engine ranking positions for targeted keywords.

Responsibilities

• Conduct comprehensive SEO audits to spot significant weaknesses and strengths.
• Develop and execute successful SEO strategies tailored to our needs.
• Collaborate with web developers to ensure SEO best practices are applied.
• Analyze the performance data of SEO campaigns to advise on adjustments.
• Monitor daily performance metrics to understand SEO strategy performance.
• Generate insightful SEO reports to inform strategic business decisions.
• Research and analyze SEO performance of competitors to stay ahead.
• Stay current with the latest SEO and digital marketing trends and practices.
• Optimize website content for search engine crawlers and target audiences.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Manage backlink profiles and steer the acquisition of high-quality backlinks.
• Communicate effectively across teams to ensure SEO requirements are met.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• Proven experience as an SEO Analyst, Digital Marketing Specialist, or similar role.
• Deep understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs such as Google Analytics and SEMrush.
• Knowledge of keyword research, content optimization, and analytical tools.
• Ability to work independently and handle multiple tasks simultaneously.
• Excellent written and verbal communication skills necessary for remote collaboration.