SEM Executive (Performance Marketing) (225-905)

As a SEM Executive specializing in Performance Marketing, you will play a pivotal role in creating and executing digital marketing campaigns to drive traffic, conversions, and growth for our clients. You will collaborate closely with marketing strategists, creative teams, and data analysts to optimize search engine marketing strategies and ensure maximum return on investment. Your expertise in leveraging paid search platforms such as Google Ads and Microsoft Advertising will be crucial in capturing and nurturing leads through targeted campaigns. Your ability to analyze data and make strategic decisions will directly contribute to the success of our marketing objectives. If you are passionate about digital marketing and seek to advance your career in a dynamic and results-driven environment, this role is perfect for you.

Responsibilities

• Develop and manage paid search campaigns across multiple search engines to drive performance.
• Conduct keyword research and analysis to identify trends and growth opportunities.
• Monitor and analyze campaign performance metrics to identify areas for improvement.
• Collaborate with the creative team to develop engaging and effective ad copy.
• Implement A/B testing strategies to optimize ad performance and conversion rates.
• Regularly generate detailed performance reports and present findings to stakeholders.
• Manage budget allocation for SEM activities to maximize ROI and achieve business goals.
• Stay updated with the latest search engine marketing trends and algorithm changes.
• Coordinate with the SEO team to ensure synergy between paid and organic strategies.
• Utilize analytics tools to track user behavior and measure campaign success.
• Identify opportunities for expansion and scaling of successful SEM initiatives.
• Ensure compliance with advertising policies and industry regulations at all times.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in managing SEM campaigns with a focus on performance metrics.
• Strong proficiency in using Google Ads, Microsoft Advertising, and similar platforms.
• Excellent analytical skills to interpret data and make informed decisions.
• Ability to write compelling ad copy that drives engagement and conversions.
• Experience in using analytics tools such as Google Analytics or Adobe Analytics.
• Familiarity with digital marketing trends, best practices, and algorithm updates.
• Strong communication skills for effective collaboration with team members.
• Detail-oriented mindset with the ability to manage multiple tasks simultaneously.