CRM Executive (225-905)

The CRM Executive is a pivotal role within our company, tasked with managing and optimizing the Customer Relationship Management (CRM) strategies to enhance customer retention and drive business growth. This position involves working closely with multiple departments, including sales, marketing, and customer service, to ensure a seamless customer experience and the effective execution of CRM campaigns. The ideal candidate will have a strong understanding of CRM tools and strategies, analytical skills to interpret data, and the ability to create and deploy successful customer engagement fronts. As a CRM Executive, you will contribute to initiatives that strengthen customer relationships and promote loyalty, aligned with our core business objectives. Your role is critical in enhancing the personalized interaction channels, fostering a data-driven approach to customer relations, and ultimately, increasing the company's market presence and revenue.

Responsibilities

• Develop and implement CRM strategies to enhance customer engagement and retention.
• Analyze customer data to identify trends and insights for targeted campaign development.
• Collaborate with marketing teams to design customer-focused communication plans.
• Monitor CRM database integrity and ensure accuracy of customer records.
• Coordinate with IT for CRM system updates, testing, and troubleshooting issues.
• Track and report on CRM campaign performance metrics and success criteria.
• Work with sales teams to align CRM processes with sales strategies to drive sales growth.
• Improve customer journey through personalized outreach and customized experiences.
• Organize training sessions for staff on CRM practices and system updates.
• Develop A/B testing strategies to optimize customer interaction approaches.
• Stay updated on CRM trends and technological advancements to apply them effectively.
• Provide support for building customer lifecycle management strategies and experiences.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM software and customer database management systems.
• Strong analytical skills with experience in analyzing complex data sets.
• Excellent communication and interpersonal skills for team and customer interactions.
• Proficient in MS Office Suite and CRM software like Salesforce or HubSpot.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Strong problem-solving skills and the ability to manage technical issues proactively.