Email Marketing Specialist (225-731)

An Email Marketing Specialist plays a crucial role in the digital marketing landscape, focusing on creating robust email campaigns to engage and convert customers effectively. This position requires a detail-oriented individual who can craft compelling email content and design, schedule campaigns, and analyze performance metrics to optimize future efforts. The Email Marketing Specialist works closely with the marketing team to align email campaigns with broader marketing initiatives. The ideal candidate for this role possesses excellent communication and writing skills, a strong understanding of digital marketing concepts, and a creative mindset to develop innovative strategies for email engagement. Additionally, they should be adept at using email marketing platforms, managing subscriber lists, and ensuring compliance with email regulations. This position requires continuous learning and adaptability to the ever-evolving trends and technologies in marketing.

Responsibilities

• Develop and execute targeted email marketing campaigns to increase customer engagement.
• Conceptualize and create compelling email content and designs for target audiences.
• Manage and segment email subscriber lists for personalized marketing approaches.
• Conduct A/B testing to identify the most effective email marketing strategies.
• Analyze email performance metrics and generate reports for campaign optimization.
• Collaborate with the marketing team to ensure alignment with overall marketing goals.
• Ensure all email communications comply with current legislation and best practices.
• Utilize email marketing software to track and measure campaign outcomes effectively.
• Maintain up-to-date knowledge of email marketing trends and emerging platforms.
• Coordinate with design and content teams to ensure cohesive branding in emails.
• Optimize email campaigns for mobile devices and diverse email clients.
• Manage the lifecycle email calendar to ensure timely and strategic deployment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in creating and managing email marketing campaigns successfully.
• Proficiency in using major email marketing platforms and tools effectively.
• Strong analytical skills with the ability to generate insights from data metrics.
• Excellent written and verbal communication skills are required for this role.
• Creative thinking with attention to detail for crafting email content and designs.
• Familiarity with email marketing laws and best practices is essential.