Digital Marketing Executive (225-729)

The Digital Marketing Executive plays a crucial role in driving the online presence and digital marketing strategies of the organization. This involves planning, implementation, and management of online marketing campaigns that promote the company and its products or services. With the growing importance of online platforms in today's digital era, the Digital Marketing Executive is responsible for enhancing brand awareness, using various forms of digital media to increase website traffic and online leads, and nurturing engagement with target audiences across all digital platforms. This role is ideal for creative, analytical individuals who are passionate about staying up-to-date with the latest digital marketing trends and technologies. If you're ready to make a significant impact on our digital outreach efforts, this could be the role for you.

Responsibilities

• Develop and execute digital marketing campaigns across various digital channels.
• Manage the company’s digital presence, including website updates and social media platforms.
• Analyze and report on the performance of digital marketing campaigns using analytics tools.
• Collaborate with the creative team to produce visually appealing marketing content.
• Implement SEO strategies to improve the company’s visibility on search engines.
• Oversee the email marketing campaigns from concept through execution.
• Identify and evaluate new digital technologies and use web analytics tools.
• Create and manage budgets for online marketing campaigns and adjust strategies as needed.
• Research and implement the latest industry trends to drive innovative strategies.
• Coordinate with internal teams for integrated marketing approaches across all platforms.
• Foster strong relationships with external digital advertising agencies and vendors.
• Monitor competitors' digital marketing activities to identify opportunities for improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing or related roles, minimum of 2 years.
• Proficiency in digital marketing tools and platforms such as Google Analytics.
• Strong understanding of SEO, PPC, social media, and content marketing strategies.
• Excellent analytical skills to process information and create business reports.
• Exceptional communication and collaboration skills for effective teamwork.
• Ability to thrive in a fast-paced environment with frequent changes.