Digital Marketing Executive 21N25

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our growing team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing digital marketing strategies that drive online traffic, engage customers, and achieve business goals. You will be responsible for managing digital campaigns across various platforms, analyzing their performance, and optimizing them for better results. The ideal candidate has a strong understanding of current digital marketing trends, a passion for data-driven strategies, and experience with various digital marketing tools. You will collaborate with a creative team to design and execute effective campaigns that enhance our brand's online presence and support our sales objectives.

Responsibilities

• Develop and manage digital marketing campaigns across various online platforms.
• Conduct research and analyze data to identify new market opportunities.
• Design, build, and maintain our social media presence across multiple channels.
• Optimize content for the website and social networking channels such as Facebook, Twitter, and LinkedIn.
• Track and analyze website traffic flow and provide regular internal reports.
• Evaluate customer research, market conditions, and competitor data.
• Lead initiatives to improve the user experience on the company's digital assets.
• Measure and report on the performance of digital marketing campaigns against goals.
• Work with other departments to coordinate brand marketing activities.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Drive traffic to company webpages using SEO, PPC, and other digital marketing tactics.
• Collaborate with agencies and other vendors to optimize digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in digital marketing, specifically within a similar role.
• Strong experience and understanding of various digital marketing tools and practices.
• Proficiency in analytics tools such as Google Analytics and SEMrush.
• Excellent communication skills for drafting effective marketing content.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative and innovative thinker with a passion for digital marketing.