Digital Marketing Executive 15N25

We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative team. The ideal candidate will have a passion for digital marketing and a proven track record of executing successful online campaigns. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and services. Your creativity and strategic thinking will be crucial in driving online traffic and improving brand awareness. We believe in fostering a collaborative and inclusive work environment where your ideas are valued, and you have the opportunity to grow and develop your career with us.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic.
• Manage and optimize company website for SEO and user experience improvements.
• Coordinate with content creators to ensure consistent brand messaging across platforms.
• Analyze and report on the performance of digital marketing campaigns regularly.
• Conduct research on market trends and adapt strategies accordingly for effectiveness.
• Collaborate with the sales team to align marketing campaigns with business goals.
• Manage paid advertising campaigns across social media and search engines efficiently.
• Implement email marketing campaigns to achieve higher customer engagement rates.
• Identify and engage with influential brands and individuals for partnerships.
• Utilize analytics tools to monitor traffic and understand user behavior on websites.
• Stay updated with industry trends and competitor's marketing strategies effectively.
• Ensure all marketing material aligns with the company's brand identity consistently.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.
• Minimum of 2 years of proven experience in digital marketing role.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Proficiency in marketing software and tools, including Google Analytics and AdWords.
• Excellent written and verbal communication skills are essential for success.
• Ability to manage multiple projects under tight deadlines effectively is required.
• Strong analytical skills and data-driven thinking capability to improve performance.
• Experience with A/B testing and other testing metrics to optimize campaigns.
• Creative and resourceful mindset, with a high degree of curiosity and initiative.