Media Buyer 17N25

A Media Buyer plays a crucial role in an organization by strategizing and purchasing advertising space for companies to reach their target audience effectively. This involves negotiating with media sales companies to acquire appropriate time slots and ad space to maximize a brand’s impact and reach. Well-versed in analyzing audience data, a Media Buyer determines the most cost-effective way to engage potential customers. Being a dynamic and analytical thinker, you need to adapt quickly to market trends and have a keen sense of audience perception. Your expert negotiation skills, coupled with an understanding of various media platforms and tools, will help drive the strategy of ad placements, ensuring they align perfectly with the company’s marketing objectives.

Responsibilities

• Analyze and interpret audience data to deliver optimal ad placement decisions.
• Research and identify appropriate media platforms to place advertisements effectively.
• Negotiate with media sales companies to secure advantageous advertising deals.
• Monitor and evaluate campaign performance to implement improvement strategies.
• Collaborate with marketing teams to synchronize media plans with broader marketing objectives.
• Develop and manage budgets for ad placements, maximizing cost efficiency.
• Craft detailed campaign plans, inclusive of media type, budget, and timelines.
• Ensure adherence to legal and ethical standards in media buying practices.
• Oversee the execution of media contracts to ensure compliance with agreed terms.
• Create reports and presentations to communicate media buying results to stakeholders.
• Stay abreast of industry trends and innovative media solutions to maintain a competitive edge.
• Work with creative teams to integrate campaigns across multiple media channels.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field preferred.
• Proven experience as a Media Buyer or in a similar advertising role required.
• Strong analytical skills to evaluate complex data sets effectively.
• Excellent negotiation skills to ensure competitive media pricing.
• Familiarity with various media channels and the changing advertising landscape.
• Proficient in media buying software and digital marketing tools.
• Strong communication skills to collaborate across departments and present findings.