Digital Marketing Executive 07J26

The Digital Marketing Executive plays a pivotal role in devising and implementing effective online marketing strategies to enhance a brand's presence and engagement. This role demands a dynamic and creative individual who understands the complexities of digital marketing, including SEO, PPC, content marketing, and social media engagement. The ideal candidate will be adept at analyzing market trends, understanding consumer behavior, and utilizing digital channels to bolster the company's brand identity, drive traffic, and optimize user engagement. This position is perfect for someone who is passionate about digital marketing, tech-savvy, and eager to stay ahead in a constantly evolving digital landscape. The applicant should be results-driven, enjoy working collaboratively with different teams, and possess excellent communication and project management skills. If you have a proven track record in digital marketing and you're ready to take on new challenges, we would love to hear from you.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for various platforms.
• Manage and optimize PPC campaigns to maximize ROI and target relevant audiences.
• Conduct thorough market research to identify new opportunities and trends.
• Analyze performance metrics to evaluate campaign effectiveness and propose improvements.
• Create engaging and original content tailored for different digital channels.
• Oversee social media accounts to increase engagement and brand visibility.
• Collaborate with the content team to develop SEO-friendly content strategies.
• Liaise with the design team to ensure visuals align with marketing strategies.
• Monitor competitors’ activities and provide actionable insights for strategic planning.
• Prepare detailed reports on marketing performance and suggest improvements regularly.
• Coordinate with external agencies and vendors as required for specific campaigns.
• Stay updated with the latest digital marketing trends and tools.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience in a digital marketing role for at least two years.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Excellent written and verbal communication skills are essential for this role.
• Proficient in web analytics tools such as Google Analytics and SEMRush.
• Demonstrated ability to handle multiple projects and meet tight deadlines effectively.
• Experience with SEO, PPC, social media, and email marketing campaigns.