Marketing Lead Generation Executive 08J26

The Marketing Lead Generation Executive is a crucial role within the marketing department, responsible for identifying and driving potential new business opportunities. This position focuses on generating quality leads that will drive the company's sales and growth objectives. As the main facilitator for finding and connecting with prospective clients, the Marketing Lead Generation Executive uses various tools and strategies to locate and engage potential customers. This role requires strong communication skills, an analytical mindset, and a keen understanding of the market dynamics. Working closely with sales and marketing teams, the executive aligns lead generation activities with overall marketing strategies to boost customer acquisition and retention rates. The ideal candidate thrives in a fast-paced environment, consistently seeks innovative ways to attract and engage prospects, and effectively manages multiple projects simultaneously.

Responsibilities

• Develop and implement lead generation strategies to meet company objectives.
• Use CRM systems to monitor and enhance lead generation activities and results.
• Collaborate with sales and marketing for synchronized campaign efforts and results.
• Design, execute, and analyze campaign performance to refine lead strategies.
• Stay updated on market trends to educate and guide the marketing approach.
• Manage direct communication with potential leads to build strong professional relationships.
• Generate and qualify leads through various channels, including digital marketing and networking.
• Track metrics to identify lead generation success and propose improvements.
• Schedule meetings and follow-ups with leads to maintain engagement and interest.
• Research competitor strategies to stay ahead in the market's lead generation arena.
• Assist in content creation to support lead generation efforts through updates and promotions.
• Coordinate with external partners to optimize the lead funnel and conversion rates.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of three years of experience in lead generation or sales roles.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent written and verbal communication skills for clear client interaction.
• Proficiency in CRM software and lead management systems, such as Salesforce.
• Ability to work effectively in a team environment with cross-functional teams.
• Proven track record of successful lead generation and conversion in previous roles.