Associate Product Marketing Manager 06J26

The Associate Product Marketing Manager is a crucial part of the marketing team, helping to bridge the gap between product development and sales. This role focuses on the creation and execution of marketing strategies that effectively communicate the value of our products to customers and stakeholders. The ideal candidate will have a strong understanding of market trends, customer needs, and competitive landscape in order to craft compelling product narratives and marketing campaigns. This position requires a proactive attitude, excellent communication skills, and a passion for understanding both the product and the market. Working closely with cross-functional teams, including sales, product development, and customer service, the Associate Product Marketing Manager will play a pivotal role in driving product adoption and revenue growth.

Responsibilities

• Develop and execute product marketing strategies to drive product adoption and sales.
• Conduct market research to identify customer needs and market trends.
• Create and manage marketing materials, including brochures, case studies, and presentations.
• Collaborate with product development teams to ensure product alignment with customer needs.
• Work closely with sales teams to provide them with necessary product knowledge and marketing tools.
• Monitor and analyze product performance metrics to inform marketing strategies.
• Participate in the planning and execution of product launches and promotional events.
• Manage relationships with key stakeholders to ensure successful product positioning.
• Assist in creating messaging that resonates with customers and differentiates us from competitors.
• Maintain an up-to-date understanding of industry trends and technologies.
• Support digital marketing initiatives to boost product visibility and engagement.
• Coordinate with customer service to enhance product user experience and satisfaction.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• At least 2 years of experience in product marketing or a similar role.
• Strong analytical skills with the ability to interpret and leverage market research.
• Excellent written and verbal communication skills are crucial for this role.
• Proven ability to manage multiple projects and meet deadlines effectively.
• Experience working with cross-functional teams, including sales and product development.
• Familiarity with digital marketing tools and how they enhance product visibility.
• Ability to work independently while being a collaborative team player.