Affiliate Marketing Specialist 24N25

An Affiliate Marketing Specialist is a pivotal role in driving the growth of a company’s digital marketing initiatives. This role focuses on managing affiliate programs, creating strategies to increase affiliate sales, and maximizing performance through diverse online channels. The Affiliate Marketing Specialist will collaborate with external partners as well as internal teams to ensure that the brand's goals are met and exceeded. They will require a blend of analytical and creative skills to identify opportunities for improvement within the affiliate network and work on solutions to optimize the performance of all marketing campaigns. This position is perfect for someone with a strong background in digital marketing, a knack for building relationships, and a passion for driving measurable results in a dynamic environment.

Responsibilities

• Develop and execute affiliate marketing strategies to achieve company goals and objectives.
• Manage relationships with affiliate partners and ensure mutual objectives are met.
• Monitor and analyze affiliate performance to improve effectiveness and ROI.
• Identify new affiliate opportunities and maintain existing relationships with key partners.
• Collaborate with internal marketing teams to align strategies and promotional activities.
• Create timely reports on affiliate performance and share insights with leadership teams.
• Implement strategies that boost traffic, engagement, and conversion rates from affiliated sites.
• Negotiate contracts and commission structures that are favorable and mutually beneficial.
• Stay informed on industry trends and best practices to keep the affiliate program competitive.
• Ensure all affiliate marketing strategies comply with the company’s legal and ethical standards.
• Continuously test and optimize different initiatives to improve program performance.
• Work with affiliates to implement campaigns aligned with key projects and company missions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• At least 2 years of experience in affiliate marketing or digital marketing roles.
• Strong analytical skills to assess performance metrics and optimize campaigns.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Proven ability to build and maintain strategic relationships with partners and stakeholders.
• Knowledge of online marketing and current digital marketing trends and strategies.
• Experience with affiliate marketing platforms, such as Commission Junction or ShareASale.