Social Media Marketing Executive (225-817)

Our organization is seeking a dynamic and creative Social Media Marketing Executive to join our vibrant marketing team. The ideal candidate will be responsible for developing and implementing strategic approaches to enhance our online presence and improve our brand recognition across various social media platforms. They will be at the forefront of our social media endeavors, crafting content that resonates with our audience and spearheading campaigns that boost engagement, drive traffic, and generate leads. This role requires a blend of creativity, analytical thinking, and digital marketing prowess to ensure all our social media initiatives are aligned with our overall business objectives. As a Social Media Marketing Executive, you will have the opportunity to impact directly our online footprint and play a critical role in the growth of our company.

Responsibilities

• Develop and execute social media strategies that align with business goals.
• Create and curate engaging content across all social media platforms.
• Monitor and analyze social media performance using analytics tools.
• Collaborate with marketing and design teams to create compelling campaigns.
• Manage and oversee social media accounts and their respective platforms.
• Stay up-to-date with the latest social media best practices and technologies.
• Respond to comments and customer queries in a timely and respectful manner.
• Coordinate with influencers and manage partnerships for promotional content.
• Conduct audience research to inform and refine social media strategies.
• Track and report on social media campaign results and ROI metrics.
• Assist in the development and management of social media budgets and schedules.
• Ensure brand consistency in all social media content and interactions.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in developing successful social media strategies.
• Strong understanding of social media metrics and performance analysis.
• Excellent communication skills with a creative flair for content creation.
• Proficiency in social media management tools and platforms.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Previous experience in engaging and managing online communities effectively.
• Highly organized with a keen eye for detail and brand consistency.