Social Media Executive 23D25

We are seeking a dynamic and creative Social Media Executive to join our marketing team. The ideal candidate will possess strong skills in content creation, social media strategy, and community engagement to promote brand awareness and drive traffic across multiple platforms. You will be responsible for developing and implementing social media campaigns that align with business goals and resonate with our target audience. This role requires someone with a keen eye for aesthetics, a deep understanding of various social media platforms, and the ability to analyze data to refine strategies. If you are passionate about social media trends, possess excellent communication skills, and have a strategic mindset, we would love to hear from you.

Responsibilities

• Develop and implement social media strategies aligned with business goals and objectives.
• Create, curate, and manage high-quality content across different social media channels.
• Engage with the online community and respond to comments and customer inquiries promptly.
• Monitor and analyze social media performance metrics and adjust strategies as needed.
• Collaborate with the marketing team to ensure consistent brand messaging across all platforms.
• Stay up-to-date with the latest social media trends and emerging platforms.
• Conduct competitive research to understand market trends and customer preferences.
• Coordinate with influencers and brand ambassadors for promotional activities and campaigns.
• Develop and manage paid social media campaigns, ensuring a positive ROI.
• Produce reports detailing the effectiveness of campaigns, presenting actionable insights.
• Maintain a pulse on industry trends and apply relevant concepts to current strategies.
• Train and support junior staff or interns in social media best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in social media management and content creation in a similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills with a creative flair.
• Ability to analyze social media metrics and translate them into actionable insights.
• Familiarity with social media management tools like Hootsuite or Buffer.
• Knowledge of SEO, keyword research, and Google Analytics is a plus.
• Ability to work independently and in a team to meet deadlines.