Social Media Executive (225-1014)

As a Social Media Executive, you will be the driving force behind our organization's online presence. You will be tasked with creating, curating, and managing content across social media platforms to ensure customer engagement, brand consistency, and a positive image for the company. You will work closely with the marketing team to develop social media campaigns that align with corporate marketing strategies, enhancing customer experience and expanding our digital footprint. This dynamic role requires a strong grasp of social media platforms, creative skills to create captivating content, and analytical abilities to measure the effectiveness of various campaigns. If you are passionate about the online community and constantly looking to improve brand interaction, then this role is perfect for you.

Responsibilities

• Develop creative and engaging social media strategies for various platforms.
• Manage the day-to-day handling of all social media channels like Facebook and Twitter.
• Oversee, plan, and deliver content across different platforms using scheduling tools.
• Research and evaluate the latest trends and techniques to improve brand engagement.
• Coordinate with the marketing team to align social media content with marketing plans.
• Plan and implement plans to influence the brand and customer awareness.
• Monitor, track, analyze, and report on performance across social media platforms.
• Engage and interact with social media users, responding to messages and inquiries.
• Work closely with influencers and industry voices to build networks.
• Train colleagues in social media and drive forward best practices.
• Ensure that an appropriate tone and brand voice is being conveyed through content.
• Identify key trends, insights, and strategies through comprehensive data analysis.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field is preferred.
• Solid experience with social media platforms and their functionalities.
• Excellent written and verbal communication skills are required.
• A strong portfolio showcasing previous social media campaigns and engagements.
• Proficiency with digital marketing tools like Google Analytics, Hootsuite, etc.
• Ability to manage multiple projects and deadlines efficiently.
• Strong organizational skills and attention to detail are essential.