SEO Specialist (225-722)

An SEO Specialist is a pivotal role within any organization that aims to strengthen its online presence and drive more traffic to its website. As an SEO Specialist, you will be responsible for managing and improving the search engine optimization efforts to maximize the company's online visibility, attract high-quality traffic, and improve conversion rates. You will work closely with various stakeholders, including content creators, web developers, and marketing teams, to ensure cohesive and effective SEO strategies that align with the company's objectives. Your extensive knowledge of keyword research, on-page and off-page optimization, and the latest SEO trends will be crucial in achieving these goals. Additionally, your analytical skills will help you in assessing SEO performance and making informed decisions to boost search engine rankings and attract the desired audience.

Responsibilities

• Conduct in-depth keyword research to guide content creators and boost SEO rankings.
• Develop and implement effective on-page and off-page SEO strategies.
• Monitor SEO performance using analytics tools and report on trends and changes.
• Collaborate with web developers to ensure SEO best practices are integrated into HTML code.
• Analyze competitors' SEO tactics to refine and enhance our SEO strategies.
• Optimize website content, including meta tags and link structures for search engines.
• Build and execute backlink strategies to improve domain authority and drive traffic.
• Stay updated with the latest SEO trends to ensure site remains competitively ranked.
• Work with marketing teams to align SEO objectives with overall marketing goals.
• Identify potential technical issues and recommend solutions to improve site performance.
• Prepare and present SEO performance reports to stakeholders on a regular basis.
• Collaborate with content creators to optimize content for both SEO and user experience.

Requirements

• Bachelor's degree in Marketing, Information Technology, or related field preferred.
• Proven experience as an SEO Specialist or similar position in digital marketing.
• Strong understanding of search engine algorithms and ranking methods.
• Proficient in using SEO tools such as Google Analytics and SEMrush.
• In-depth knowledge of keyword research and data analysis techniques.
• Experience working with HTML, CSS, and various content management systems.
• Excellent analytical and problem-solving skills to drive SEO improvements.