Performance Marketing Manager 23O25

As a Performance Marketing Manager, you will play a pivotal role in driving our business's growth through data-driven marketing strategies. Your main objective will be to optimize marketing campaigns to achieve maximum profitability and efficiency. You will be responsible for implementing, managing, and optimizing performance-based marketing campaigns across various digital channels, including search engines, display advertising, social media, and affiliate networks. Utilizing your expertise in analytics, you will evaluate campaign performance, identify key trends and insights, and adjust strategies accordingly. You will collaborate with cross-functional teams to ensure alignment on marketing objectives and brand messaging. An ideal candidate will be a proactive leader who is metric-focused and comfortable working in a fast-paced environment to deliver results that translate into increased revenue and customer acquisition.

Responsibilities

• Develop, implement, and manage marketing campaigns across various digital channels.
• Analyze data and campaign performance to identify trends and insights.
• Create performance marketing strategies to drive customer acquisition and revenue growth.
• Collaborate with internal teams to align on marketing objectives and execution plans.
• Optimize campaigns to enhance efficiency and maximize return on investment.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage the budget allocation and forecasting for various marketing channels.
• Lead a team of marketing specialists and provide training and guidance.
• Develop testing methodologies to improve campaign performance and effectiveness.
• Generate comprehensive reports for stakeholders to review campaign metrics and outcomes.
• Ensure all marketing efforts adhere to brand guidelines and regulatory requirements.
• Stay up-to-date with the latest technology and best practices in performance marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in performance marketing and digital campaign management.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent understanding of digital marketing platforms, tools, and best practices.
• Proficiency in using web analytics and marketing automation tools effectively.
• Strong leadership skills and the capability to motivate a marketing team.
• Ability to work under pressure and manage multiple projects simultaneously.