Executive - Social Media Marketing 21D25

We are seeking a dynamic and creative Executive for our Social Media Marketing team to help us elevate our brand's online presence. The ideal candidate will possess a strong understanding of social media platforms and trends, with the ability to develop and execute effective strategies that engage our audience and drive growth. You will work closely with cross-functional teams to ensure our social media efforts align with broader marketing goals. The successful candidate will be passionate about social media, brand building, and staying ahead in the fast-paced digital landscape. As an integral part of our marketing department, you will contribute to the creation of engaging content, manage multiple social media accounts, and analyze performance metrics to refine our strategies. This role is perfect for someone who is innovative, detail-oriented, and has a track record of successful social media campaigns.

Responsibilities

• Develop and implement social media strategies that align with company goals.
• Create engaging content tailored for specific social media platforms and audiences.
• Monitor social media channels for industry trends and competitor activities.
• Coordinate with the marketing team to ensure cohesive brand messaging.
• Manage multiple social media accounts, ensuring timely postings and interactions.
• Engage with followers and respond promptly to comments and messages.
• Utilize social media analytics tools to track performance and improve strategies.
• Conduct research to identify new social media trends and emerging platforms.
• Collaborate with designers and copywriters to produce high-quality visuals and copy.
• Prepare and present regular reports on social media performance to management.
• Organize and run social media campaigns that resonate with targeted audiences.
• Assist in optimizing social media posts for better reach and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in managing social media platforms for a brand or agency.
• Strong understanding of social media KPIs and analytics tools.
• Excellent written and verbal communication skills necessary for content creation.
• Experience with social media management tools like Hootsuite or Buffer.
• Creative mindset with strong attention to detail and visual aesthetics.
• Ability to multitask and manage projects with tight deadlines effectively.