Senior Performance Marketing Executive

Company Overview

Prohed is a dynamic marketing service provider headquartered in Gurugram, known for integrating digital media and market intelligence to drive strategic growth. Our innovative young team offers intelligent marketing solutions across various channels, enhancing brand visibility, reputation, lead generation, and market intelligence. We empower businesses with a robust digital presence through a professional website and strategic social media management, ensuring continued engagement with target audiences.

Job Overview

We are seeking a Mid-Level Senior Performance Marketing Executive to join our team in Gurgaon. As a Full-Time employee, this role involves leveraging your expertise in digital marketing to optimize and manage marketing campaigns, enhancing business performance. You will play a vital role in driving growth through strategic media planning and optimization across leading digital platforms.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to create, manage, and optimize advertising campaigns effectively.
• Expertise in Facebook Ads (Mandatory skill) for managing targeted social media advertising strategies and campaigns.
• Strong skills in Media Planning (Mandatory skill) to develop and execute cross-platform media plans for various campaigns.
• Proven ability in Campaign Optimization to enhance campaign performance and ensure the efficient use of budget.
• Experience in Audience Segmentation to tailor marketing strategies for diverse audience groups effectively.
• Knowledge in Conversion Rate Optimization to improve website performance and increase conversion rates.
• Analytical skills to assess and interpret data, driving improvements in marketing strategies and outcomes.
• Excellent communication skills for effective collaboration with team members and stakeholders.

Roles and Responsibilities

• Develop, execute, and manage performance marketing campaigns on platforms such as Google and Facebook.
• Conduct media planning and budget allocation to maximize campaign effectiveness and ROI.
• Optimize ongoing campaigns through thorough analysis and strategic adjustments.
• Segment audiences to tailor targeted marketing strategies and improve engagement.
• Leverage conversion rate optimization techniques to enhance user experience and drive conversions.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Continuously track, report, and analyze campaign performance against KPIs, providing actionable insights.
• Stay updated with industry trends and emerging digital marketing tools to maintain competitive advantage.