Lead - Product Marketing

About the role

Lead Product Marketing Manager — Spyne

Location: Gurugram / Onsite · Type: Full-time, individual contributor · Reports to: CRO

Work Timings - 3 PM to 12 AM

Spyne builds AI that helps US car dealerships turn inventory faster. Studio AI handles visual merchandising, Vini AI runs conversational sales and service agents, and two human-in-the-loop lines, Lot Service and AI Contact Service, take on the physical and human last mile. More than 3,600 dealerships and automotive brands use Spyne, backed by Accel, Vertex Ventures and Storm Ventures, with 70+ integrations across DMS, CRM, inventory and service scheduling.

We are hiring a Lead Product Marketing Manager to own how Spyne is positioned, launched and sold. This is a senior individual contributor role with high accountability: you will own outcomes, not just deliverables. You will run product marketing across the full portfolio and own the sales enablement function end to end.

Our buyers do not buy "AI". A GM buys total gross, a used car manager buys days to line, and a fixed ops director buys absorption and retention. Your job is to turn what we build into a P&L story that dealers believe, and to make sure every rep can tell it.

What you'll do

Positioning and messaging

• Own positioning, value propositions and messaging architecture across Studio AI, Vini AI, Lot Service and AI Contact Service, anchored on one idea: the AI that turns inventory faster.
• Build distinct messaging for the dealer principal, GM, used car manager, fixed ops director, service manager, BDC manager and F&I. It should work for the person who signs, the person who benefits and the person who can block.
• Tell the platform story, not a bundle of products. Merchandising speed, lead response, appointment conversion and service throughput all feed one number: days to sale.

Go-to-market, launches and partners

• Plan and run tiered launches for new products, features and integrations, from beta through GA, with clear goals and post-launch reviews.
• Partner with product on packaging, pricing inputs and naming, using win/loss and customer evidence.
• Build segment-specific GTM plays for franchised rooftops, dealer groups and active independents.
• Package and launch integration and partner stories (DMS, CRM, OEM and platform partners) with partnerships and product.

Market, customer and competitive intelligence

• Own competitive intelligence across inventory merchandising, conversational AI, BDC outsourcing and the large incumbent platforms. Keep battlecards current and honest, including where we are weaker.
• Run a steady cadence of customer interviews, win/loss analysis and call reviews, and turn what you learn into product and messaging decisions.
• Track dealer economics, DMS and CRM ecosystem moves, OEM programs and regulation that affects how we sell.

Proof and content

• Build the proof engine: case studies, ROI models, reference customers and outcome data, with every figure clearly sourced.
• Shape flagship content and industry research with the content and demand teams, and own the narrative for moments like NADA.
• Own product and solution pages, decks, one-pagers and demo narratives.
• Brief analysts, press and partners with the wider marketing team.

Sales enablement (owned as a function)

• Design and run onboarding and ramp programs for SDRs, AEs, account managers and customer success, including dealer-industry fundamentals for people new to auto retail.
• Build and maintain the sales toolkit: pitch and discovery decks, talk tracks, objection handling, battlecards, ROI and business-case calculators, demo scripts and email sequences.
• Run ongoing training and certification on launches, competitive shifts and messaging updates.
• Own the enablement content system so reps find the right asset in seconds, and retire what is stale.
• Review call recordings and deal data with sales leadership to find skill and message gaps, then close them.
• Equip customer success to run business reviews and expansion plays across products.
• Success means reps lead with days and dollars, handle objections without escalating, and ramp faster.

Your first 90 days

• By day 30: Learn dealer economics and how a rooftop runs. Listen to at least 20 sales and customer calls, interview customers and reps, and audit current messaging and enablement assets.
• By day 60: Ship a refreshed positioning and messaging framework, an updated battlecard set, and a plan for the enablement function.
• By day 90: Run your first launch end to end, launch a structured onboarding and certification program for new reps, and put a measurement cadence in place.

How we’ll measure success

• Win rate and sales cycle on deals where your material is used
• New rep ramp time and certification completion
• Launch adoption and pipeline influenced
• Use of enablement content in active deals
• Quality and quantity of sourced customer proof

What we look for

• 7+ years of total professional experience, including at least 5 years in product marketing at a B2B SaaS company.
• A track record of owning positioning and messaging that sales teams actually used and that moved win rates.
• Experience running sales enablement: onboarding, training, battlecards, and measuring what worked.
• Multiple product launches shipped end to end, from brief to post-launch review.
• Strong customer and competitive research skills, including win/loss analysis.
• Clear, sharp writing and the ability to turn a complex product into a simple business case.
• Daily, hands-on use of AI tools in your work, with examples you can show us.
• Proven ability to run several priorities at once and to influence senior leaders without direct authority.

Nice to have

• Experience in automotive retail, dealer software, or another vertical SaaS market with a complex, multi-role buyer.
• Experience marketing AI products, especially conversational AI or computer vision.
• Experience selling to both enterprise accounts and the SMB long tail.
• Experience marketing services or tech-enabled services alongside software.
• Comfort working across US and India time zones.

Perks

• Real scope: Own the narrative and the enablement engine for a multi-product AI platform in a large market that is still early in adopting AI.
• A clear thesis: We sell a number on the dealer’s P&L, days to sale, not a feature list. That makes the marketing sharper and more measurable.
• Direct access: Work closely with founders, the CRO, product, CS and GTM leadership, and shape what we build next.
• A team that ships: We move quickly and expect the same pace and ownership from you.