ASM-UP

IMEA (India, Middle East, Africa)

India

LIXIL INDIA PVT LTD

Employee Assignment

Fully remote possible

Full Time

15 September 2025

POSITION TITLE: Area sales manager (ASM), SATO India

ORGANIZATION: LIXIL India

LOCATION: Lucknow, Uttar Pradesh, India

Report to: Leader Sales- SATO India

About SATO

SATO is an award-winning social business with the purpose to empower people everywhere to live a better life and enjoy a brighter future through innovative sanitation and hygiene. We do this by offering aspirational, and affordable sanitation and hygiene solutions for a safer, and more pleasant toilet and hygiene experience.  

 

Consumer-centric, our products have been developed based on our customers’ needs and wants. Ranging from toilet pans and connection systems to tap for handwashing, our solutions are durable, water-saving, easy to install, and simple to use. 

Our work impacts SDG 6.2, which aims to provide access to adequate sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations. To increase the reach of our product line and improve sanitation globally, we have established long-lasting partnerships with local manufacturers, NGOs, and inter-governmental organizations such as UNICEF, USAID, and JICA (Japan International Cooperation Agency).  

SATO is a brand of LIXIL, the maker of pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. We realize our purpose through our portfolio of the industrys most trusted brands, including INAX, GROHE, American Standard, and TOSTEM. The company is present in 150 countries and employs approximately 55,000 people worldwide. We are proud that our products touch the lives of more than a billion people every day.

For more information, visit www.sato.lixil.com and www.lixil.com 

Role

Area sales manager (ASM), SATO, will develop a deep understanding of SATO business objective and will lead the sales activity in assigned territory UP state to achieve its short and long-term business goals (Sales & Financial target) that planned with Leader, India SATO.

The major role of ASM in SATO India business is to increase the penetration percentage of SATO products in market in order to maximize the impact on the lives of people.

Responsibilities

• Achieve the sales target within the assigned territory with the team of 6-8 associates, in line with the global SATO goals (Impact target and Breakeven).
• Collaborate with the Leader and other functional team, to evaluate the market and create a strategic plan for the assigned territory.
• Improve customer and partner satisfaction by empowering the team to meet customer needs and achieve high business performance.
• Engage with channel partners, research & analyze the assigned territory, and define the target customers with leaders.
• Build strong relationships with existing partners, understand their business needs, align business approaches, and execute the strategy together.
• To acquire new customers, create a clear approach plan for associates. The ASM will decide the target and provide the approach plan and instructions to associates.
• Identify business problems and challenges for associates in the assigned territory, find solutions with team leaders, and provide proper instructions and processes for solving problems.
• Ensure ongoing training and development of associates skills to achieve their targets over time.
• Empower the sales team to take a proactive approach to identify and solve problems with each member.
• Collaborate with marketing, partnership, supply chain, Finance & Operation, and other internal and external stakeholders to build and implement an effective territory strategy to achieve sales and profitability targets.
• To collaborate with Licensee partner and team to ensure SATO range penetration through Supreme distributors, dealers and retailers.
  
  

• Five or more years of proven sales experience in building material goods, hardware, paints, sanitaryware, ceramics, PVC pipes etc.
• Experience in social enterprises, the sanitation sector, or in sales organizations with partnerships with trades is a plus. Working experience in rural sector will be an added advantage.
• Robust interpersonal and networking skills. Ability to forge effective working relationships and to foster solution-oriented approach with internal and external stakeholders.
• Excellent people management, customer service and leadership skills. Demonstrated ability to coach and develop a high-performing team.
• Reliable organizational, analytical, and planning skills.
• Excellent verbal and written communication and presentation skills.
• Facility to work comfortably and effectively across many different cultures and situations. Comfort in a less structured / entrepreneurial environment.
• English language fluency required, preferably in one or more language in India local language
• Ability to work confidently in MS Office suite of tools (e.g., Outlook, MSWord, MS Power point, and MS Excel.