Product Marketing Manager

About OneMetric

OneMetric (formerly Growtomation) is a revenue enablement partner for B2B teams. We build revenue engines end to end: the systems and data teams run on, the GTM execution that drives demand, closed deals and retention, and the AI that makes the entire engine faster and smarter.

As an Elite HubSpot Partner, we work with high-growth companies across the US and globally. We start with the real revenue problem, not the tool. While most companies buy technology, GTM execution and AI solutions from separate vendors, we bring them together into one connected revenue engine.

Who We're Hiring For

We're looking for a Product Marketing Manager who can work directly with multiple customers, acting as their product marketing partner and helping them translate business challenges into effective positioning, packaging, and demand generation strategies.

You'll collaborate with founders, CXOs, and marketing leaders at B2B SaaS companies to understand their markets, define compelling offers, develop differentiated messaging, and run marketing programs that drive measurable pipeline and business impact.

This role requires someone who can combine strategic thinking with hands-on execution. You'll own product marketing programs end to end while identifying opportunities to build repeatable, scalable frameworks that can be adapted across customers facing similar challenges.

What You'll Do

• Product Packaging & Positioning: Work with our customers’ founders and CXOs to define product offerings, identify target audiences, sharpen differentiation, and develop compelling value propositions.
• Customer & Market Research: Engage with customers, prospects, sales teams, and other stakeholders to understand buyer needs, market dynamics, competitive positioning, and purchasing behaviour.
• Messaging & Go-to-Market Strategy: Translate research and business objectives into clear messaging, positioning frameworks, and GTM strategies that resonate with target buyers.
• Demand Generation: Plan, execute, and optimise integrated marketing programs across paid, SEO, organic, and social channels to generate demand and drive pipeline.
• Business Cases & Commercial Strategy: Help customer leadership evaluate growth opportunities, build business cases, and connect marketing initiatives to commercial outcomes.
• End-to-End Campaign Execution: Drive programs from strategy and planning through launch, measurement, and optimisation, collaborating with content, design, sales, and delivery teams.
• Scalable Marketing Programs: Develop modular playbooks and repeatable frameworks that can be adapted across multiple customers with similar business challenges.
• Content & Conversion Assets: Guide the development of landing pages, case studies, one-pagers, email sequences, and other assets that support positioning and buyer conversion.
• SEO & AEO: Improve content discoverability through traditional search and AI-powered answer engines.
• Performance & Reporting: Track campaign performance, evaluate pipeline contribution, and present actionable insights and recommendations to customer leadership.
  
  

What success looks like

Customers see measurable improvements in demand generation, conversion, and pipeline. Founders and CXOs trust you as a strategic partner who understands their business and can help them make better product marketing decisions. The programs you build are effective, repeatable, and scalable across customers with similar needs.

What We're Looking For

• Experience: 7–8 years of experience in product marketing, ideally working with US-based mid-market B2B SaaS companies selling to mid-market and enterprise buyers in the US.
• Product Marketing: Strong understanding of product packaging, positioning, messaging, and go-to-market strategy.
• Founder & CXO Engagement: Proven experience working directly with senior leaders to solve challenges related to positioning, demand generation, commercial strategy, and business cases.
• End-to-End Execution: Demonstrated ability to run product marketing and demand generation programs across paid, SEO, organic, and social channels, with measurable business impact.
• Systems Thinking: Ability to design modular programs, develop repeatable playbooks, and scale successful approaches across multiple customers.
• Commercial Acumen: Understanding of how marketing initiatives influence pipeline, conversion, and revenue, with the ability to connect strategy to business outcomes.
• Research & Insight: Strong customer research, competitive analysis, and market understanding, with the ability to translate insights into actionable strategies.
• Communication: Excellent writing, storytelling, and presentation skills, with the confidence to influence senior stakeholders.
• SEO & AEO: Understanding of search optimisation and content discoverability across search engines and AI-powered answer engines.
• Ownership & Execution: Comfortable managing multiple customers, navigating ambiguity, and balancing strategic thinking with hands-on execution.
• Tools: Working knowledge of HubSpot, WordPress or other CMS platforms, Figma, analytics tools, and AI-assisted workflows is a plus.
  
  

Why join us

• Real business impact: Work on meaningful business challenges and directly influence how B2B companies position, market, and grow their offerings.
• Strategic ownership: Partner with founders and CXOs to shape product marketing strategy and execution.
• Variety and range: Work across multiple customers, industries, and GTM challenges while building expertise across the B2B SaaS ecosystem.
• Build for scale: Create reusable programs and frameworks that improve outcomes across customers rather than starting from scratch every time.
• A top-tier ecosystem: Work with a HubSpot Elite Partner serving ambitious businesses across global markets.
• Outcomes over hours: We care about the quality of your thinking, what you build, and the business outcomes you drive.

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