Mobile Marketing Manager (225-824)

As a Mobile Marketing Manager, you will play a pivotal role in shaping the mobile marketing strategies of our organization. Your mission is to optimize our mobile marketing channels to drive customer engagement, acquisition, and retention. This position requires a blend of creativity, analytical skills, and strategic thinking to execute effective marketing campaigns that resonate with our target audience. You will collaborate with various teams to develop, implement, and manage mobile marketing initiatives aligned with our brand goals. The ideal candidate is tech-savvy, has a strong understanding of the mobile landscape, and is passionate about leveraging cutting-edge marketing tools and trends to propel our brand forward.

Responsibilities

• Develop and oversee mobile marketing strategies to enhance user engagement and retention.
• Analyze and report on key performance metrics to assess campaign effectiveness and ROI.
• Collaborate with product and content teams to create compelling and relevant marketing content.
• Conduct market research to understand consumer behavior and preferences in the mobile domain.
• Utilize data-driven insights to optimize mobile marketing campaigns and personalization efforts.
• Coordinate with designers and developers to ensure seamless mobile user experiences.
• Manage the marketing budget effectively to maximize ROI and achieve business objectives.
• Stay updated with the latest trends and tools in mobile marketing and digital technology.
• Implement A/B testing and personalization strategies to refine marketing approaches.
• Establish partnerships with industry influencers to enhance brand visibility and credibility.
• Monitor and respond to customer feedback to improve mobile app performance and satisfaction.
• Develop and maintain a thorough understanding of competitive mobile marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in mobile marketing or a similar digital marketing role.
• Strong analytical skills with proficiency in data analysis and marketing analytics tools.
• Excellent communication and interpersonal skills for effective team collaboration.
• Familiarity with mobile marketing platforms, ad networks, and app store optimization.
• Creative thinking and problem-solving abilities to devise innovative marketing strategies.
• Ability to manage multiple projects simultaneously and meet tight deadlines effectively.