Field Marketing Executive 14N25

The Field Marketing Executive plays a vital role in the execution of strategies to promote products and services. This position requires a dynamic individual with a passion for marketing, excellent communication skills, and the ability to think creatively. The primary goal is to drive brand awareness, generate leads, and ensure the successful delivery of marketing campaigns in the field. As a Field Marketing Executive, you will work closely with sales teams, customers, and vendors to create a seamless execution of marketing strategies across different platforms and environments. Your efforts will significantly contribute towards enhancing the brand's presence in the market and achieving business growth objectives.

Responsibilities

• Develop and implement field marketing strategies to increase brand awareness.
• Create engaging marketing campaigns to support the sales team’s efforts.
• Collaborate with the product development team to create promotional materials.
• Track and analyze the effectiveness of marketing campaigns, making recommendations for improvements.
• Organize, attend, and promote company events, ensuring effective representation of the brand.
• Build relationships with customers and external partners to enhance market reach.
• Provide feedback to management regarding customer insights and market trends.
• Manage budgets, ensuring efficient allocation of resources for marketing activities.
• Research and identify new market opportunities and consumer needs.
• Train and mentor junior staff on best practices in field marketing activities.
• Liaise with the advertising department to negotiate media placements and ad time.
• Ensure compliance with brand guidelines and regulatory requirements in all activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in a field marketing or similar marketing role.
• Strong analytical skills and data-driven thinking for marketing decision-making.
• Excellent communication, presentation, and negotiation skills are crucial.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Proficiency in marketing software and platforms, including CRM systems.
• Willingness to travel frequently to meet clients and attend events.