Digital Marketing Associate 04N25

The Digital Marketing Associate is a dynamic role for a tech-savvy individual who thrives in a fast-paced online environment. The role involves strategizing, executing, and optimizing digital marketing campaigns to drive growth and engagement. As part of the marketing team, you will collaborate with various departments to align online marketing strategies with the overall company goals. You will be responsible for maximizing online reach, enhancing customer engagement, and maintaining a strong digital brand presence across different digital platforms. This position is ideal for a creative thinker with an analytical mindset and an enthusiasm for leveraging the latest digital marketing trends and technologies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to meet company objectives.
• Manage online marketing campaigns across search engines, social media, and other platforms.
• Track, analyze, and report on campaign performance to ensure effectiveness and ROI.
• Optimize website content and structure to improve SEO and increase organic traffic.
• Collaborate with the content creation team to produce engaging digital content.
• Coordinate with the analytics team to gather customer insights and market data.
• Monitor and manage the company's online reputation and brand image.
• Identify and apply the latest digital marketing technologies and best practices.
• Conduct competitor analysis to stay ahead in the digital market landscape.
• Assist in the development of digital marketing budgets and monitor them effectively.
• Work with other departments to ensure cohesive and integrated marketing strategies.
• Continuously test and measure the effectiveness of digital marketing activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing or a related area.
• Proficient in using digital marketing software and online analytics tools.
• Strong understanding of SEO, SEM, PPC, and social media advertising.
• Excellent written and verbal communication skills with a creative flair.
• Ability to manage multiple projects and communicate effectively with team members.
• Highly analytical with a data-driven approach to problem-solving.
• Strong organizational skills and ability to work in a fast-paced environment.
• Familiarity with Google Analytics, Facebook Business Manager, and similar platforms.
• Understanding of customer segmentation and target marketing strategies.