Assistant Manager - Marketing (225-1016)

The Assistant Manager - Marketing plays a pivotal role in supporting the marketing team to achieve the company's strategic objectives and drive business growth. This position involves a blend of creativity and analytical skills to execute marketing campaigns that enhance brand awareness and engage target audiences. As an Assistant Manager, you will work closely with team leaders to develop effective strategies, ensure project timelines are met, and identify new market opportunities. You will also liaise with stakeholders to ensure alignment on marketing objectives and collaborate with internal departments for consistent brand messaging. Strong organizational skills, attention to detail, and the ability to adapt to a fast-paced environment are essential for success in this role.

Responsibilities

• Assist in the development and implementation of marketing strategies to achieve business goals.
• Coordinate and manage marketing campaigns, ensuring timelines and budgets are adhered to.
• Conduct market research to identify trends and opportunities for new market segments.
• Collaborate with creative teams to produce engaging and effective marketing materials.
• Maintain relationships with external partners and stakeholders to optimize marketing performance.
• Analyze market data and customer feedback to refine marketing initiatives and strategies.
• Support the marketing manager in organizing various projects and campaigns within deadlines.
• Monitor and report on the effectiveness of marketing campaigns and strategies.
• Manage social media channels to enhance brand presence and engagement with audiences.
• Coordinate promotional events and trade shows to promote the company's products and services.
• Ensure all marketing communications align with the company’s brand guidelines and policies.
• Provide administrative support to the marketing team, including budgeting and invoicing tasks.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Minimum of three years of experience in a marketing role, preferably in a similar industry.
• Proven ability to develop, execute, and analyze marketing strategies and campaigns.
• Excellent communication skills, both written and verbal, are essential for this position.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in marketing software and tools, including social media platforms and analytics.
• Ability to work independently as well as collaboratively within a team environment.
• Experience with digital marketing and content creation is highly desirable.
• Strong attention to detail and a proactive approach to problem-solving.