Email Marketing Specialist

About The Company

EasyEcom is an industry-leading omnichannel order & warehouse management solution foreCommerce businesses and multichannel retailers like Epigamia, Mondelez International, MyGlamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over7000+ global clients, a handful of dedicated team members to 110+

About The Position

We are on a hunt for a sharp and innovative email marketer, who will be required to oversee all aspects of email marketing campaigns, including market research, content creation &dissemination of email copy. As an Email Marketing Specialist you will be responsible for planning, executing and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting, engaging content, and leveraging web technologies to drive sales growth. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our product, delivering valuable updates to our clients and ensuring strong client relationships.

Responsibilities

• Develop and drive business with Digital marketing strategies.
• Proficiency in Google Analytics and Search marketing
• Email marketing Metrics and Planning
• Ensuring design and layouts of emails are optimized, user and mobile-friendly
• Proofreading key messaging in and out of email templates
• Monitor industry trends and stay-up-to-date on new technologies and techniques.
• Aiding additional digital marketing efforts.
• Internal Analysis - Distinctive Competencies & Competitive Advantage.
• Measure and report on the success of demand generation campaigns, using metrics such as lead, conversions and revenue.
  
  

• Bachelor’s degree in marketing or related field.
• Proven experience creating high-impact, unique marketing campaigns.
• Familiarity with PPC and SEO is a plus
• Prior database management experience, preferably in a similar role.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Proficiency in email marketing tools and platforms would be an advantage.