Content Writer

Were looking for a Content Writer Associate who lives and breathes performance marketing videos. This role is not about blogs, captions, or long-form content. Your primary responsibility will be writing high-converting video ad scripts for Meta (Facebook & Instagram) and YouTube, with a sharp focus on hooks, retention, and conversions. If you think in scroll-stopping openings, tight narratives, and clear CTAs, and you enjoy iterating creatives based on performance data, this role is for you.

Responsibilities

• Write short- and mid-form video ad scripts for Meta and YouTube.
• Create multiple script variations for the same idea to support A/B testing.
• Build strong hooks (first 2-3 seconds) that stop the scroll.
• Structure scripts for high hold rate, clarity, and conversion.
• Work closely with the performance marketing team to:
• Understand CTR, Hook Rate, Hold Rate, CVR, and CPL.
• Analyse whats working and whats not.
• Rewrite or refine scripts based on real performance data.
• Collaborate with the video team to ensure scripts are practical, shoot-ready, and platform-native.
• Adapt messaging for different audiences, geographies, and stages of the funnel.
• Balance speed + quality in a fast-moving performance environment.
  
  

• 2-4 years of experience writing performance marketing video scripts.
• Strong experience with Meta and YouTube ads.
• Proven work in: Performance ads, Video ad scripts, Conversion-focused content.
• Ability to think beyond good writing and focus on results.
• Comfortable working with numbers, dashboards, and creative performance insights.
  
  

• Clear, simple, persuasive scripts.
• Scripts that sound natural when spoken.
• Scripts that hold attention till the last second.
• Understands how different hooks, pacing, and framing affect performance.
  
  

• Prior experience writing performance/video ad scripts.
• Experience working with or alongside a performance marketing team.
• Ability to iterate content based on actual ad performance, not opinions.
  
  

• Experience in high-volume creative environments (startups, D2C, edtech, agencies).
• Exposure to UGC-style or talking-head ad formats.
• Ability to write multiple angles for the same product or message.
• Experience adapting scripts for different audience segments.