Web Content Writer (225-817)

We are seeking a talented and creative Web Content Writer to join our dynamic team. As a Web Content Writer, you will play a key role in developing engaging content for our digital presence. You will be responsible for crafting well-researched articles, blogs, product descriptions, and homepage content that appeals to our target audience. The ideal candidate should have a knack for storytelling and be able to convey complex information in a clear and concise manner. You will collaborate with designers, marketing teams, and other stakeholders to ensure that our web content aligns with brand messaging and enhances the user experience. If you have a passion for writing and a keen eye for detail, we would love to hear from you.

Responsibilities

• Develop compelling and high-quality written content for our website and digital platforms.
• Research industry-related topics to enhance content accuracy and relevance.
• Conduct keyword research and implement SEO best practices to improve online visibility.
• Create, edit, and proofread articles, blogs, and web content to ensure clarity and consistency.
• Collaborate with graphic designers to pair visuals with written content effectively.
• Maintain a consistent brand voice and style across all web content.
• Work closely with the marketing team to support campaigns and promotional efforts.
• Analyze web traffic and user engagement metrics to inform content improvements.
• Stay updated on industry trends and emerging topics to ensure content freshness.
• Participate in brainstorming sessions to develop innovative content ideas and strategies.
• Ensure all web content complies with legal and ethical standards and practices.
• Provide guidance and support to junior writers and interns when required.

Requirements

• Bachelor’s degree in English, Journalism, Communications, or a related field.
• Proven experience as a content writer, journalist, or similar role in digital media.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Familiarity with web publications and content management systems such as WordPress.
• Experience with SEO practices and tools such as Google Analytics and SEMrush.
• Strong research skills and ability to understand and adhere to brand guidelines.
• Ability to manage multiple projects independently and within tight deadlines.