SEO Executive 31D25

An SEO Executive is a key player in any digital marketing team, responsible for optimizing content to improve website ranking and visibility on search engines. This role is critical in driving traffic and increasing the online presence of a company through both on-page and off-page optimization strategies. An SEO Executive utilizes a comprehensive understanding of search engine algorithms, keyword research, and web analytics tools to implement and manage search optimization strategies. The ideal candidate will work closely with content creators and web developers to ensure the effectiveness of SEO tactics and continuously analyze the performance of website pages and make recommendations for improvements. This role demands creativity, technical prowess, analytical skills, and a keen eye for detail to keep up with the evolving landscape of SEO trends and best practices.

Responsibilities

• Conduct comprehensive keyword research to guide content creators and optimize web pages.
• Analyze website performance metrics using SEO tools like Google Analytics and SEMrush.
• Implement on-page SEO strategies such as meta tags, header tags, and keyword placement.
• Collaborate with web developers to ensure proper implementation of SEO best practices in coding.
• Develop and execute off-page SEO strategies including backlink building and outreach campaigns.
• Monitor competitors' SEO activities and adapt strategies to maintain competitive standing.
• Create detailed performance reports to measure SEO success and present findings to stakeholders.
• Stay updated with the latest SEO trends, tools, and Google algorithm updates.
• Work with the content team to ensure the production of SEO-friendly content that drives traffic.
• Conduct regular audits to identify and rectify any issues affecting SEO performance.
• Develop link-building strategies to enhance domain authority and page ranking.
• Manage the company's social media presence as part of an overall off-page strategy.

Requirements

• Bachelor's degree in marketing, communication, IT, or a related field.
• Minimum two years of experience in a similar role focused on SEO strategies.
• Proficient in using SEO tools like Google Analytics, Ahrefs, and Moz.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent communication skills to work with multiple teams and present findings.
• Experience with website analytics, social media strategies, and content management systems.
• Ability to analyze data and formulate actionable improvements in SEO techniques.