Brand Specialist (Arabic Speaking) (225-727)

A Brand Specialist (Arabic Speaking) plays a vital role in developing and executing strategic branding and marketing initiatives to promote a company's products or services to Arabic-speaking markets. This role requires a deep understanding of consumer behavior, cultural nuances, and market trends within Arabic-speaking regions. The Brand Specialist collaborates closely with cross-functional teams, including marketing, public relations, and product development, to ensure brand consistency and targeted communication. This position necessitates proficiency in both written and spoken Arabic, along with an appreciation for the local cultures and traditions that influence consumer preferences. The aim is to increase brand awareness, engage with the target audience effectively, and drive growth and loyalty among Arabic-speaking consumers.

Responsibilities

• Develop and implement branding strategies to penetrate Arabic-speaking markets effectively.
• Create engaging and culturally relevant content tailored for Arabic-speaking audiences.
• Conduct market research to identify consumer preferences and trends in Arabic regions.
• Collaborate with the marketing team to ensure brand consistency across all channels.
• Monitor brand performance and consumer feedback to refine branding strategies.
• Coordinate with public relations teams to manage brand reputation in Arabic markets.
• Analyze competitors' branding strategies within the Arabic-speaking regions.
• Foster relationships with influencers and partners that resonate with the Arabic audience.
• Translate promotional materials and campaigns accurately into Arabic from English.
• Organize events and activations that cater to the cultural preferences of Arabic consumers.
• Ensure all marketing communications align with local regulations and cultural norms.
• Report on branding initiatives and their effectiveness to stakeholders regularly.

Requirements

• Proven experience in brand management or marketing, focusing on Arabic-speaking markets.
• Fluency in both written and spoken Arabic and English is essential.
• Strong understanding of cultural nuances and consumer behavior in Arabic regions.
• Excellent communication and interpersonal skills to work within diverse teams.
• Ability to translate complex concepts into culturally resonant marketing messages.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proficiency with marketing and analytics tools to track and optimize branding efforts.
• Creative and analytical mindset with a strong attention to detail.
• Proactive approach to problem-solving and ability to manage multiple projects.