SaaS Marketing Specialist - Lead Generation 20O25

We are seeking an experienced SaaS Marketing Specialist with a focus on Lead Generation to join our dynamic marketing team. In this role, you will be responsible for driving lead acquisition strategies and executing marketing campaigns that boost our customer base. Your expertise will help us identify and target potential clients, nurture them through the sales funnel, and turn leads into long-term customers. The ideal candidate is highly analytical, results-driven, and possesses extensive knowledge in SaaS marketing trends and lead generation practices. You will work in a collaborative environment, leveraging data analytics and marketing automation tools to achieve success in a competitive landscape.

Responsibilities

• Develop and implement effective lead generation strategies for SaaS products.
• Utilize marketing automation and CRM tools to optimize campaign performance.
• Create and manage email marketing campaigns to drive lead engagement.
• Analyze and interpret data to improve lead conversion rates and ROI.
• Collaborate with cross-functional teams to ensure consistent messaging and branding.
• Stay updated with emerging SaaS marketing trends and competitive analysis.
• Manage and optimize PPC campaigns to enhance lead quality and quantity.
• Design and execute landing pages and content for lead capture and conversion.
• Conduct A/B testing to identify successful marketing strategies and elements.
• Track and report on key performance metrics related to lead generation efforts.
• Build and nurture relationships with potential clients through personalized communication.
• Support the sales team with qualified leads and insights to facilitate the sales process.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 3 years of experience in SaaS marketing or a similar role.
• Proven track record of designing successful lead generation campaigns.
• Strong knowledge of CRM systems and marketing automation tools.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Exceptional written and verbal communication skills in a professional setting.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.