Online Marketing Manager (225-929)

The Online Marketing Manager plays a crucial role in driving a company's digital presence and enhancing its online reach. This role involves developing, implementing, and overseeing the company's online marketing strategy across a variety of platforms. The ideal candidate will be a dynamic and results-driven individual with expertise in various digital marketing tools, strategies, and techniques. They will need to work collaboratively with different teams to ensure consistent brand messaging and effective campaign execution. In addition to strong analytical skills to measure and optimize performance, the Online Marketing Manager must stay abreast of the latest trends and technologies in the field. This position requires a visionary leader who thrives in a fast-paced environment and is passionate about elevating the company’s brand through innovative online marketing strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to boost online visibility.
• Oversee and manage social media platforms to ensure consistent and engaging content.
• Collaborate with content creators to produce high-quality marketing materials and campaigns.
• Monitor and analyze web analytics and metrics to align marketing strategies with business goals.
• Manage online advertising campaigns across search engines and social media platforms effectively.
• Coordinate with design and development teams to optimize website and landing pages for conversions.
• Maintain up-to-date knowledge of emerging digital marketing trends and technologies.
• Conduct market research to identify new opportunities and improve existing marketing strategies.
• Develop a strong SEO and SEM strategy to enhance online presence and traffic.
• Manage the online marketing budget, ensuring cost-effectiveness and maximum ROI.
• Track customer feedback and utilize insights to improve digital marketing efforts.
• Foster a collaborative environment with internal teams to support unified brand messaging.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing or a similar role for at least 3 years.
• Strong understanding of SEO, SEM, PPC, and social media marketing techniques.
• Excellent analytical skills with the ability to analyze complex data sets.
• Proficiency in using marketing tools like Google Analytics, AdWords, and CRM software.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills to work effectively with diverse teams.