Online Marketing Manager 21N25

The Online Marketing Manager is a critical role within our marketing team, responsible for spearheading digital marketing campaigns to achieve business growth and brand recognition. This dynamic position requires a strategic thinker who can seamlessly blend creativity with data analytics to maximize our digital presence across various online platforms. The ideal candidate will possess a deep understanding of SEO, PPC, social media marketing, email marketing, and content strategy. As an Online Marketing Manager, you will lead a talented marketing team, collaborating with cross-functional departments to ensure consistent branding and increase revenue through innovative digital strategies.

Responsibilities

• Develop and implement comprehensive online marketing strategies for brand growth.
• Manage pay-per-click advertising campaigns to maximize return on investment.
• Oversee all company social media accounts and strategize content schedules.
• Analyze web traffic metrics and optimize marketing campaigns accordingly.
• Lead a team of digital marketers toward achieving strategic goals and objectives.
• Collaborate with product and sales teams to create cohesive marketing campaigns.
• Regularly conduct research on market trends and competitors' strategies.
• Enhance website SEO to increase organic search traffic and visibility.
• Produce engaging and data-driven reports on campaign performance metrics.
• Organize online promotional events to boost product visibility and engagement.
• Maintain partnerships with external vendors to ensure high-quality deliverables.
• Implement email marketing strategies to improve customer retention and engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as an Online Marketing Manager or similar role.
• Strong understanding of digital marketing concepts, tools, and technologies.
• Excellent project management skills with the ability to lead multiple projects.
• Proficiency with web analytics and marketing automation software.
• Exceptional written and verbal communication skills for diverse platforms.
• Ability to analyze data effectively and make strategic decisions based on insights.