Marketing Officer (225-911)

As a Marketing Officer, you will play a crucial role in the growth and development of the company's marketing strategies and initiatives. The role involves working closely with marketing directors and managers to create, implement, and oversee marketing campaigns. You will be instrumental in ensuring that campaigns reach the target audience efficiently and effectively, and assess their impact on business outcomes. To be successful in this role, you should have an adept understanding of marketing principles, a creative mindset, and a data-driven approach to decision making. The ideal candidate will be results-oriented, have strong organizational skills, and possess the ability to communicate marketing strategies effectively to stakeholders.

Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns.
• Conduct market research to identify customers’ needs and assess trends.
• Coordinate with the design and content teams to create impactful marketing materials.
• Analyze marketing and sales data to develop insights and make informed decisions.
• Manage and optimize digital marketing campaigns across various platforms.
• Monitor and report on the effectiveness of marketing communications.
• Ensure brand consistency in all marketing endeavors and across all channels.
• Collaborate with stakeholders to enhance the company's overall marketing efforts.
• Stay current with new marketing trends and developments in technology.
• Organize and oversee advertising/communication campaigns and promotional events.
• Develop and manage relationships with media outlets for increased visibility.
• Handle budget planning and financial management for marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or similar field.
• Proven experience as a marketing officer or similar marketing role.
• Solid understanding of marketing principles and varied marketing channels.
• Strong analytical skills with a goal-oriented attitude toward data processing.
• Excellent communication and interpersonal skills with a creative edge.
• Proficiency in marketing software and tools, including CRMs and SEO tools.
• Ability to manage several projects simultaneously and meet tight deadlines.