Marketing Executive

Job Purpose

Responsible for executing and monitoring the production of all ATL/BTL marketing and advertising campaigns ensuring artwork and products developed are in conformity with agreed quality standards and in compliance with the company’s guiding principles in terms of branding and corporate image. Ensures all expenditure is as per approved budget; coordinates marketing campaigns for assigned regions and all hubs.

Key Result Responsibilities

• Works as a primary contact between marketing team and external suppliers to source for marketing production and required material such as printing press, digital printing, giveaways, banners, display stands, etc.
• Identifies suppliers, negotiates prices and SLAs (Service Level Agreements) to out-source services with competitive rates and quality based on identified needs.
• Supports the marketing plans and campaigns across the entire Air Arabia network. Coordinates between marketing &CC team, Hubs/Outstation, E-commerce, suppliers and partner organizations thru confirming marketing requirements, and campaigns briefs received from Commercial Managers in terms of budget, quality; and design
• Manages the system in terms of work-flow thru prioritizing and delegating work to the creative and Studio team.
• Liaises with the creative team on agreed artwork to approve and facilitate timely production ensuring conformity with approved standards in terms of quality, quantity, delivery, distribution, display and publishing.
• Checks, audits and verifies design and art work versus briefs, plans and budgets ensuring all are in line with Company’s branding and corporate image standards.
• Prepares budget for ATL/BTL marketing expenditure for all hubs and submits to Finance division.
• Initiates LPOs (Local Purchase Orders) for marketing requirements, verifies and approves invoices and payments to suppliers; generates monthly marketing expenditure reports for all hubs in coordination with sales and Manager Network.
• Provides technical support to marketing team on the conformity with set measures and specifications of marketing material in line with company’s branding and corporate image standards.
• Coordinates with Air Arabia Sales Shops and agencies with respect to branding, display, printing, give-away items, calendars, flyers, banners, etc. to ensure consistency with standards.
• Supervises all events, inaugural functions, conferences, seminars, workshops, etc. in terms of production requirements, display and branding.
• Manages the store and supply of all advertising and marketing material to ensure accurate inventory and database are maintained.
  
  

• Bachelor Degree in Marketing, Management or equivalent.
• A certificate in Graphic Design is a plus.
• Fluent in English and Arabic Language.
  
  

• With 3+ years of working experience in a very similar role within service industry (client/agency), preferably handling aviation accounts; experience with low-cost airline is a plus.
• Proven skills in media relations, press, events management, and communicating branding concepts and themes that increase market-share.
• Advanced Project management skills combined with Budgeting Experience.
• Possesses editorial and business writing skills.
• Knowledge in protocol/regulations related to marketing and communication.
• Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
• Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
• Cost driven performer; capable for managing needs in a cost-effective manner without compromising quality.
• Must be capable of working on multiple projects simultaneously and meet deadlines.
• Flexibility and adaptability to changing environments and high work-pressure.