Marketing Executive-ERP Software 23N25

The Marketing Executive for ERP Software is a dynamic role requiring a strategic thinker with an understanding of Integrated Marketing. The individual will be tasked with driving brand awareness and demand for our ERP software through different marketing channels. This role involves developing and executing marketing plans, managing marketing campaigns, and analyzing the impact of these initiatives. Our ideal candidate will have experience in software and technology marketing, particularly with enterprise resource planning (ERP) systems, and a strong track record of creating successful marketing strategies. If you have the creativity to develop compelling marketing campaigns and the analytical skills to measure their effectiveness, this position will allow you to leverage both and drive our brand forward in a competitive market.

Responsibilities

• Develop and implement comprehensive marketing strategies with a focus on ERP software.
• Conduct market research to identify emerging trends and market demand for ERP solutions.
• Manage and coordinate marketing campaigns from ideation through to execution.
• Collaborate with cross-functional teams to ensure customer experience excellence.
• Monitor and analyze the effectiveness of marketing initiatives using marketing analytics.
• Generate leads through targeted campaigns and convert them into high-quality sales opportunities.
• Organize events and webinars to promote ERP software solutions and engage with customers.
• Manage relationships with trade publications, media, and press to increase visibility of ERP products.
• Create engaging content and resources to support sales and educate potential customers about ERP benefits.
• Ensure all marketing materials align with brand guidelines and uphold the company's image.
• Regularly update CRM systems with market intelligence to inform future marketing strategies.
• Stay updated with the latest industry changes and competition to adjust strategies accordingly.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience in marketing, specifically within the software or technology sectors.
• Strong understanding of ERP systems and the software market landscape.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in using various marketing tools and marketing automation software.
• Ability to work independently and handle multiple projects and deadlines effectively.
• Analytical mindset with the ability to interpret marketing data and metrics critically.