Digital Products Manager Position

Job Overview

The Digital Products Manager is responsible for overseeing the development, launch, and ongoing management of digital products that drive the companys online presence and revenue. This includes managing the full product lifecycle, from ideation to market introduction and iteration. The role requires a deep understanding of digital trends, user experience (UX), technology platforms, and market dynamics. The ideal candidate has strong project management skills, a data-driven approach, and a passion for creating exceptional digital experiences that meet customer needs and align with business objectives.

Key Responsibilities

Product Strategy & Roadmap Development

• Lead the development and execution of the product strategy for digital products (websites, mobile apps, e-commerce platforms, etc.).
• Define product vision, roadmap, and goals in alignment with the company’s broader strategic objectives.
• Conduct market research and competitive analysis to identify customer needs, market opportunities, and emerging trends in digital products.
• Collaborate with cross-functional teams to ensure the product strategy is aligned with marketing, sales, and technology goals.
  
  

• Oversee the product development lifecycle, ensuring the product is built, tested, and iterated to meet business requirements and customer expectations.
• Work closely with UX/UI designers, developers, and QA teams to ensure the digital product meets functional and performance standards.
• Define product features, prioritize them, and create detailed product specifications.
• Manage timelines, resources, and project milestones to ensure timely delivery of digital products.
• Collaborate with the development team to continuously improve and update digital products based on user feedback and analytics.
  
  

• Ensure a seamless and intuitive user experience (UX) across all digital products.
• Collaborate with UX/UI designers to create wireframes, mockups, and user flows that prioritize ease of use and customer satisfaction.
• Analyze user behavior and feedback to inform product design improvements and enhance the customer journey.
• Maintain a focus on accessibility and usability across all digital platforms.
  
  

• Use analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor product performance, track key metrics, and identify areas for improvement.
• Conduct A/B testing, user testing, and data analysis to validate hypotheses and optimize digital product features.
• Regularly report on product performance, including KPIs such as user engagement, conversion rates, and customer retention.
• Work with data teams to continuously gather and analyze customer insights to inform product improvements.
  
  

• Work closely with the marketing team to ensure digital products are effectively launched and marketed to the right audience.
• Collaborate with the sales team to ensure the product meets customer needs and is positioned correctly in the market.
• Partner with the engineering and IT teams to ensure digital products are scalable, secure, and optimized for performance.
• Coordinate with customer support and operations teams to address any post-launch issues and ensure smooth product delivery.
  
  

• Manage the budget for digital product initiatives, ensuring that resources are allocated effectively and projects stay within budget.
• Oversee the allocation of time and resources across product teams to ensure efficient execution of product initiatives.
• Monitor and report on the financial performance of digital products, including ROI and profitability.
  
  

• Stay informed on the latest trends in digital technology, mobile apps, web development, and digital product management.
• Evaluate competitors products and assess market opportunities to ensure the company remains competitive in the digital landscape.
• Conduct customer research (surveys, interviews, focus groups) to understand pain points and uncover new product ideas.
  
  

• Work closely with the marketing team to create go-to-market strategies for digital products.
• Define product messaging, positioning, and promotional campaigns to drive awareness and adoption.
• Lead product launches, ensuring that all marketing, sales, and customer support teams are aligned.
• Monitor post-launch product performance and manage product iterations based on customer feedback and market demand.
  
  

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 3–5 years of experience in digital product management, e-commerce, or digital marketing.
• Strong understanding of the digital product lifecycle, from ideation to launch and iteration.
• Experience with product management tools such as Jira, Asana, or Trello, and wireframing tools like Sketch or Figma.
• Knowledge of web development, mobile app development, and digital marketing strategies.
• Strong analytical skills with experience in using web analytics, A/B testing, and product optimization tools.
• Excellent communication, collaboration, and project management skills.
• Ability to work cross-functionally with teams including design, engineering, marketing, and customer support.
  
  

• Experience in Agile product management methodologies.
• Familiarity with product data analysis platforms (e.g., Mixpanel, Amplitude, Google Analytics).
• Knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
• Experience working in a fast-paced, high-growth environment, preferably in a tech or digital-first company.
  
  

• Product adoption rates and active user engagement.
• Achievement of revenue and growth targets for digital products.
• Customer satisfaction and feedback (e.g., NPS, user reviews).
• Successful product launches and market penetration.
• Continuous product iteration and improvement based on customer feedback and performance data.