Digital Marketing Specialist 24O25

A Digital Marketing Specialist at 24O25 is a dynamic role that involves planning, executing, and optimizing online marketing efforts to promote products and services, raise brand awareness, drive traffic, and generate leads for the company. This role requires a creative and strategic thinker who is passionate about marketing trends and new technologies. The specialist will work closely with other marketing team members and cross-functional teams to achieve the marketing objectives of 24O25. An in-depth understanding of digital marketing strategies, analytics, and campaign management tools is essential to excel in this position. If you thrive in a fast-paced environment and are dedicated to developing innovative digital marketing strategies, this is the perfect role for you.

Responsibilities

• Develop and oversee digital marketing campaigns across various platforms and channels.
• Collaborate with content creators to produce high-quality marketing materials and content.
• Optimize website content and landing pages for improved search engine rankings.
• Monitor and analyze digital marketing performance metrics and KPIs regularly.
• Manage and maintain the company’s online presence on social media platforms.
• Implement email marketing campaigns to nurture leads and maintain customer engagement.
• Coordinate with the design team to develop engaging digital advertisements.
• Conduct market research to identify new opportunities and trends in digital marketing.
• Utilize analytics tools to derive insights and refine digital marketing strategies.
• Manage budget for digital marketing initiatives and ensure cost-effectiveness.
• Track competitor activities and develop strategies to maintain market competitiveness.
• Write creative briefs and manage relationships with external marketing vendors.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or a similar role.
• Proficiency in using digital marketing tools and analytics platforms effectively.
• Strong knowledge of SEO, SEM, PPC, and social media marketing strategies.
• Excellent communication and interpersonal skills with a creative mindset.
• Proven ability to manage multiple projects and meet deadlines consistently.
• Experience with marketing automation tools and CRM systems is a plus.