Digital Marketing Executive 09J26

The Digital Marketing Executive role is integral to driving brand awareness and customer engagement through digital channels. As technology continues to evolve, organizations are investing more in digital strategies, and this position is at the forefront of these endeavors. The role demands a creative, analytical, and proactive individual who can translate marketing goals into effective digital campaigns. This position requires working closely with cross-functional teams to implement and optimize digital marketing strategies across various platforms. As a Digital Marketing Executive, you will manage online presence, drive website traffic, and foster customer engagement to maximize brand reach and improve sales conversion. Your expertise will help steer the company toward growth by leveraging digital tools and trends.

Responsibilities

• Develop and execute digital marketing strategies that align with company goals.
• Manage the organization's online presence across all digital platforms.
• Create and optimize content for website, blogs, and social media channels.
• Analyze data and metrics to evaluate the effectiveness of digital campaigns.
• Collaborate with creative and design teams to develop engaging digital material.
• Plan and implement SEO and SEM strategies to improve search engine rankings.
• Stay updated with the latest trends and technologies in digital marketing.
• Ensure brand consistency throughout all digital marketing efforts and campaigns.
• Monitor competitors and provide suggestions for improvement and growth.
• Create, manage, and optimize advertising campaigns on platforms like Google Ads.
• Develop and manage email marketing campaigns to nurture leads and customers.
• Work within budget limits to achieve maximum results for digital marketing activities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience in digital marketing with a track record of success.
• Strong understanding of marketing principles and digital media tools.
• Proficiency in web analytics and ad serving tools like Google Analytics.
• Familiarity with content management systems and basic HTML knowledge.
• Excellent communication, interpersonal, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.