Digital Marketing Coordinator (225-1010)

A Digital Marketing Coordinator plays a pivotal role in the planning and execution of digital marketing strategies to promote a brand or organization's services and products online. This position involves a mix of creativity and analytical skills to ensure effective marketing campaigns that meet or exceed business goals. The ideal candidate is passionate about using digital platforms to create meaningful engagement with target audiences and is well-versed in the latest trends and tools of the digital marketing world. They need to be organized, proactive, and capable of working both independently and collaboratively. With a focus on data-driven results, the Digital Marketing Coordinator plays an essential role in enhancing a company's digital footprint and achieving strategic marketing objectives.

Responsibilities

• Develop and implement comprehensive digital marketing plans for various channels.
• Monitor, analyze, and report on campaign performance and strategic adjustments.
• Collaborate with design teams to create engaging and effective content.
• Manage and optimize social media platforms to increase brand awareness.
• Conduct market research to identify trends and consumer preferences.
• Coordinate SEO strategies to improve website traffic and search rankings.
• Oversee email marketing campaigns from creation through to execution.
• Utilize analytics tools to track and improve digital marketing performance.
• Manage online ad campaigns, including PPC, Google Ads, and paid social media.
• Assist in developing digital marketing budget plans and track expenses.
• Engage with online communities and influencers for collaborative promotion.
• Ensure that digital marketing efforts adhere to relevant legal and compliance standards.

Requirements

• Bachelor's degree in marketing, business administration, or related field preferred.
• Minimum of 2-3 years experience in a digital marketing role required.
• Proficient in digital marketing tools, such as Google Analytics and SEO software.
• Strong communication skills, both verbal and written, are essential.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with content creation and social media platforms is necessary.
• Strong analytical skills with a focus on data-driven decision-making.