Digital Marketing Coordinator 13F25

As a Digital Marketing Coordinator, you will be at the forefront of our digital presence, driving the execution of diverse online marketing campaigns to elevate brand awareness and customer engagement. Your strategic input will be pivotal in developing, implementing, and optimizing our digital marketing strategies. You'll collaborate with an innovative team to balance creative insights with data-driven decision-making, ensuring that all marketing initiatives are aligned with our business goals. This role requires a blend of creativity, analytical skills, and technical knowledge, making it ideal for a marketing professional aspiring to leverage digital tools to create impactful customer connections and drive measurable business results.

Responsibilities

• Develop and implement effective digital marketing strategies to meet organizational goals.
• Coordinate with cross-functional teams to align marketing campaigns with overall business objectives.
• Manage and optimize SEO and SEM activities to improve online visibility.
• Oversee the creation and dissemination of engaging social media content across all platforms.
• Conduct regular analysis of competitor marketing strategies to identify areas for improvement.
• Track and analyze performance metrics of digital marketing campaigns to gauge success.
• Collaborate with the design team to create visually appealing digital content.
• Assist in the planning and execution of email marketing campaigns to retain customers.
• Monitor industry trends to stay updated on emerging digital marketing tools and techniques.
• Prepare and present detailed reports on marketing campaign performance to stakeholders.
• Manage digital advertising budgets to ensure cost efficiency and effectiveness.
• Maintain and update the company website to enhance user experience and engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Proficiency in using digital marketing tools, such as Google Analytics and AdWords.
• Excellent understanding of SEO and SEM strategies and best practices.
• Strong analytical skills with the ability to interpret and act on data insights.
• Exceptional written and verbal communication skills for content creation and presentations.
• Ability to multi-task and manage multiple projects in a fast-paced environment.