Web Copywriter

Company Description

CASABOT® is pioneering the AI Home era with its universal home intelligence assistant, transforming any property into a self-learning, adaptive environment. Unlike conventional smart home solutions limited by closed ecosystems, CASABOT connects and integrates over 3,000 devices from different manufacturers into one intelligent system. By learning behaviors and analyzing real-world data, the platform creates dynamic automations that evolve over time without the need for scripting or micromanagement. Offered as a subscription service, CASABOT focuses on delivering awareness, intelligence, and simplicity, making advanced home automation both accessible and seamless. Driven by a team with deep expertise in AI and systems integration, CASABOT is setting a new standard where innovation meets everyday living.

Role Description

We’re seeking a skilled Web Copywriter to craft clear, engaging, and conversion-focused copy for CASABOT’s website. You’ll work closely with our founder and design team to shape messaging across key content hubs — from homepage and product descriptions to brand story and feature explanations. This role is ideal for someone who understands how copy guides user experience.

Responsibilities

Write and refine website copy

Translate complex ideas into simple, emotionally resonant language

Collaborate with designers to ensure copy aligns with layout and UX flow

Maintain a consistent brand voice across all pages

Optimize copy for clarity, engagement, and basic SEO best practices

Suggest improvements to content structure and hierarchy where needed

Iterate based on feedback and user perspective

Qualifications

• Strong skills in Writing, Proofreading, and creating engaging content
• Proficiency in Press Release development and crafting promotional materials
• Excellent Communication and Marketing skills with attention to detail
• Ability to work collaboratively and meet deadlines in a fast-paced environment
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field
• Experience in AI, smart home technology, or a related industry is a strong advantage
• Proven experience writing website copy (portfolio required)
• Strong grasp of UX writing and conversion-focused content
• Ability to write in a warm, modern, human tone (not corporate or generic)
• Experience working with startups or product teams is a plus
• Comfortable collaborating asynchronously and taking feedback

Nice to Have

Experience in tech, SaaS, or product-led brands

Understanding of design systems and user journeys

SEO fundamentals

Experience shaping brand voice from early stages